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Registering a DBA (Assumed Name) in Arizona

Where and how to file a DBA, trade name or assumed name in Arizona, and the fee.

Short answer: The ACC does not register or recognize DBAs. Trade names are registered with the Arizona Secretary of State on its form; the trade name must be distinguishable from names already on record. A.R.S. §§ 44-1460, 44-1460.01; ACC Business Services FAQs

DBA / assumed nameThe ACC does not register or recognize DBAs. Trade names are registered with the Arizona Secretary of State on its form; the trade name must be distinguishable from names already on record. The ACC says a trade name is active for 5 years. The ACC also notes that DBA names can be recorded with the Maricopa County Recorder's Office.
Re-verified 2026-10-27.
Name rules and reservationThe name must contain "limited liability company" or "limited company" or the abbreviation "L.L.C.", "LLC", "L.C." or "LC", and must be distinguishable from other names on record. It may not contain "association," "corporation" or "incorporated," and banking or trust words are restricted. A name reservation is optional; it holds a name for 120 days and is not renewable. The Application to Reserve LLC Name costs $10.00 (regular) or $45.00 (expedited).
Re-verified 2026-10-27.

Where to get help in Arizona

More Arizona starting an llc & small business

FAQ

How do you register a DBA in Arizona?
The ACC does not register or recognize DBAs. Trade names are registered with the Arizona Secretary of State on its form; the trade name must be distinguishable from names already on record. The ACC says a trade name is active for 5 years. The ACC also notes that DBA names can be recorded with the Maricopa County Recorder's Office.
What are the LLC name requirements in Arizona?
The name must contain "limited liability company" or "limited company" or the abbreviation "L.L.C.", "LLC", "L.C." or "LC", and must be distinguishable from other names on record. It may not contain "association," "corporation" or "incorporated," and banking or trust words are restricted. A name reservation is optional; it holds a name for 120 days and is not renewable. The Application to Reserve LLC Name costs $10.00 (regular) or $45.00 (expedited).

General legal information, not legal advice. Laws change and local rules can differ; check the linked official source or talk to a lawyer about your situation.