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Registering a DBA (Assumed Name) in Missouri

Where and how to file a DBA, trade name or assumed name in Missouri, and the fee.

Short answer: Missouri law requires any person or business entity that transacts business in the state under a name other than its own "true name" to register that name with the Secretary of State as a Fictitious Name Registration, which can be done online through the business portal. Mo. Secretary of State, Start a Business (Fictitious Name Filings); Schedule of Fees (Chapter 417)

DBA / assumed nameMissouri law requires any person or business entity that transacts business in the state under a name other than its own "true name" to register that name with the Secretary of State as a Fictitious Name Registration, which can be done online through the business portal. The fee to create, renew, correct or amend a fictitious name registration is $7.00; cancellation has no fee.
Name rules and reservationThe name must contain "limited company" or "limited liability company" or the abbreviation "LC," "LLC," "L.C." or "L.L.C." It may not contain "corporation," "incorporated," "limited partnership," "limited liability partnership," "limited liability limited partnership" or "Ltd." (or abbreviations of them), or words implying a purpose not stated in the articles or that it is a government agency, and it must be distinguishable from other entity names on the Secretary of State's records. A name may be reserved for 60 days for a $25 fee; the reservation may be renewed for two more 60-day periods, for a maximum of 180 days.

Where to get help in Missouri

More Missouri starting an llc & small business

FAQ

How do you register a DBA in Missouri?
Missouri law requires any person or business entity that transacts business in the state under a name other than its own "true name" to register that name with the Secretary of State as a Fictitious Name Registration, which can be done online through the business portal. The fee to create, renew, correct or amend a fictitious name registration is $7.00; cancellation has no fee.
What are the LLC name requirements in Missouri?
The name must contain "limited company" or "limited liability company" or the abbreviation "LC," "LLC," "L.C." or "L.L.C." It may not contain "corporation," "incorporated," "limited partnership," "limited liability partnership," "limited liability limited partnership" or "Ltd." (or abbreviations of them), or words implying a purpose not stated in the articles or that it is a government agency, and it must be distinguishable from other entity names on the Secretary of State's records. A name may be reserved for 60 days for a $25 fee; the reservation may be renewed for two more 60-day periods, for a maximum of 180 days.

General legal information, not legal advice. Laws change and local rules can differ; check the linked official source or talk to a lawyer about your situation.