Registering a DBA (Assumed Name) in New Jersey
Where and how to file a DBA, trade name or assumed name in New Jersey, and the fee.
Short answer: An LLC that wants to do business under a name other than its actual name must register the alternate name by filing a certificate of registration of alternate name with the Division of Revenue and Enterprise Services, unless it also uses its actual name in a way that is not deceptive. N.J.S.A. 42:2C-9; N.J. Division of Revenue and Enterprise Services, Registry Fee Schedules; N.J. Division of Taxation, Starting a Business in New Jersey
| DBA / assumed name | An LLC that wants to do business under a name other than its actual name must register the alternate name by filing a certificate of registration of alternate name with the Division of Revenue and Enterprise Services, unless it also uses its actual name in a way that is not deceptive. The LLC alternate name registration fee is $50.00, and renewal is $50.00. (Sole proprietors and general partnerships register trade names with their county.) |
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| Name rules and reservation | The name must contain "limited liability company" or the abbreviation "L.L.C." or "LLC" ("Limited" may be abbreviated "Ltd." and "company" "Co."). It must be distinguishable in the filing office's records from other business entities' names and reserved names, and may not use words restricted by other New Jersey statutes unless those restrictions are met. A name can be reserved for 120 days; the LLC name reservation fee is $50.00, and transfer or renewal of a reserved LLC name is $50.00 each. |
Where to get help in New Jersey
More New Jersey starting an llc & small business
- What an LLC Costs in New Jersey
- LLC Annual Report in New Jersey
- All New Jersey starting an llc & small business rules
FAQ
How do you register a DBA in New Jersey?
An LLC that wants to do business under a name other than its actual name must register the alternate name by filing a certificate of registration of alternate name with the Division of Revenue and Enterprise Services, unless it also uses its actual name in a way that is not deceptive. The LLC alternate name registration fee is $50.00, and renewal is $50.00. (Sole proprietors and general partnerships register trade names with their county.)
What are the LLC name requirements in New Jersey?
The name must contain "limited liability company" or the abbreviation "L.L.C." or "LLC" ("Limited" may be abbreviated "Ltd." and "company" "Co."). It must be distinguishable in the filing office's records from other business entities' names and reserved names, and may not use words restricted by other New Jersey statutes unless those restrictions are met. A name can be reserved for 120 days; the LLC name reservation fee is $50.00, and transfer or renewal of a reserved LLC name is $50.00 each.
General legal information, not legal advice. Laws change and local rules can differ; check the linked official source or talk to a lawyer about your situation.