Registering a DBA (Assumed Name) in New York
Where and how to file a DBA, trade name or assumed name in New York, and the fee.
Short answer: An LLC that does business under a name other than its real name must file a certificate (an assumed name certificate) with the New York Department of State listing the assumed name, its LLC name, its principal place of business, and each county and location where it does business. N.Y. General Business Law § 130
| DBA / assumed name | An LLC that does business under a name other than its real name must file a certificate (an assumed name certificate) with the New York Department of State listing the assumed name, its LLC name, its principal place of business, and each county and location where it does business. The Department of State's fee for filing and indexing the certificate is $25. Amended certificates are required within 30 days after the information changes. The statute also provides for county-clerk indexing fees collected by the Secretary of State for each county listed in a corporation's certificate; confirm the total with the Department of State. Source: N.Y. General Business Law § 130 |
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| Name rules and reservation | The name must contain the words "Limited Liability Company" (spelled out) or the abbreviation "L.L.C." or "LLC", and must be distinguishable from names of other LLCs, corporations and limited partnerships on file with the Department of State. It may not contain words such as "corporation," "incorporated" or "partnership," and words such as "bank," "insurance," "trust," "loan" or "finance" require approval from the Superintendent of Financial Services (other restricted words need other agency approvals). The fee to reserve a name is $20. |
Where to get help in New York
More New York starting an llc & small business
- What an LLC Costs in New York
- LLC Annual Report in New York
- All New York starting an llc & small business rules
FAQ
How do you register a DBA in New York?
An LLC that does business under a name other than its real name must file a certificate (an assumed name certificate) with the New York Department of State listing the assumed name, its LLC name, its principal place of business, and each county and location where it does business. The Department of State's fee for filing and indexing the certificate is $25. Amended certificates are required within 30 days after the information changes.
What are the LLC name requirements in New York?
The name must contain the words "Limited Liability Company" (spelled out) or the abbreviation "L.L.C." or "LLC", and must be distinguishable from names of other LLCs, corporations and limited partnerships on file with the Department of State. It may not contain words such as "corporation," "incorporated" or "partnership," and words such as "bank," "insurance," "trust," "loan" or "finance" require approval from the Superintendent of Financial Services (other restricted words need other agency approvals). The fee to reserve a name is $20.
General legal information, not legal advice. Laws change and local rules can differ; check the linked official source or talk to a lawyer about your situation.