Registering a DBA (Assumed Name) in Wisconsin
Where and how to file a DBA, trade name or assumed name in Wisconsin, and the fee.
Short answer: The name must contain "limited liability company" or "limited company" or the abbreviation "LLC" or "LC" (or a variation differing only in capitalization or punctuation); Wis. Stat. §§ 183.0112(1), 183.0113(1), 183.0122(2)(a)3.-4.
| Name rules and reservation | The name must contain "limited liability company" or "limited company" or the abbreviation "LLC" or "LC" (or a variation differing only in capitalization or punctuation); "Limited" may be abbreviated "Ltd." and "company" "Co." A name may be reserved for a 120-day period, which can be renewed. The fee for an application for reserved name is $15 (renewal $15). |
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Where to get help in Wisconsin
More Wisconsin starting an llc & small business
- What an LLC Costs in Wisconsin
- LLC Annual Report in Wisconsin
- All Wisconsin starting an llc & small business rules
FAQ
What are the LLC name requirements in Wisconsin?
The name must contain "limited liability company" or "limited company" or the abbreviation "LLC" or "LC" (or a variation differing only in capitalization or punctuation); "Limited" may be abbreviated "Ltd." and "company" "Co." A name may be reserved for a 120-day period, which can be renewed. The fee for an application for reserved name is $15 (renewal $15).
General legal information, not legal advice. Laws change and local rules can differ; check the linked official source or talk to a lawyer about your situation.